Blucap headquarters

About Us

Starting from Desire

Zhu Ning initially encountered the problem of using a mobile phone for navigation while riding, and he was unable to find the ideal motorcycle HUD product. As a result, he began to create his own HUD device through DIY efforts.

Starting from Desire

Zhu Ning initially encountered the problem of using a mobile phone for navigation while riding, and he was unable to find the ideal motorcycle HUD product. As a result, he began to create his own HUD device through DIY efforts.

Blucap founder on a motorcycle
The Blucap product development team

Journey Started

In 2021, Zhu Ning founded Blucap, which gathered a team of committed riders, engineers,designers, eyewear experts, and map system experts. Our dedication to technological innovation and tasteful design drives us to constantly push the boundaries of what's possible in the world of motorcycle riding experience.

Built with Patience

Throughout our three-year exploration of our first product, Blucap Moto, we:

  • Bravely chosen cutting-edge AR technology to accompany the large-scale production maturity of the supply chain.
  • Spent over half a year exploring and verifying a technical solution that could balance the requirements for HUD riding interaction, glasses volume, and power consumption.
Blucap Moto product development
  • Redesigned the entire glasses to have a more reliable design for quick release of the lenses and a better visual experience, even if it meant delaying the product launch for more than half a year.
  • Continuously tested and improved the product with feedback from our team's riders and testing users around the world. We adjusted the prototype of the glasses more than 100 times and continuously optimized the software system

Reliability, Professionalism, and Sincerity are the core values of Blucap. We pay attention to every detail of our products and patiently polish each aspect to achieve the ultimate best.Welcome to Blucap. Where innovation meets the open road.

Hangzhou HQ

No.22 Dream Town Hangzhou, ZJ 311100, P.R.C
support@blucapsport.com

Hong Kong

Unit 2A, 17/F, Glenealy Tower, No.1 Glenealy Central
zn@blucapsport.com

Portland

Upcoming
support@blucapsport.com